The winery has released 150 bottles produced in cooperation with the clothing brand Sir Lemon and all proceeds from their sale will go to the ANAR Foundation, which is dedicated to caring for and supporting at-risk children and teenagers

It is a preview of the new 2018 vintage of this iconic wine

Bodegas Luzón has produced 150 bottles of a limited edition of Por Tí in collaboration with Sir Lemon, a clothing brand from Murcia, and all proceeds from their sale will go to the ANAR Foundation, which supports children and teenagers who are at risk and neglected. These bottles are a preview of the new 2018 vintage of this iconic wine.

This edition is available a few months before the release of Por Tí 2018, offering not only a unique opportunity to discover the new vintage of the most popular blend among fans of this winery, but also the chance to contribute towards a good cause at the same time by purchasing this one-off product.

Por Tí is a wine produced for and dedicated to our children, a unique connection that changes all of us. This was the motivation for the winery to donate 100% of the profits from the sale of this wine to a foundation that supports children and teenagers.

The two companies from Murcia are combining forces to promote “Made in Murcia” from two entirely different creative perspectives: wine production and the design of men’s clothes. Both companies have developed an incredible synergy between their brands, with very similar perspectives and points of view, which will lead to other future initiatives.

Bodegas Luzón is one of the leading producers of wine in the Jumilla Protected Designation of Origin. Their products have a distinctive personality and a high level of prestige among experts and consumers.