The average staff reaches 5,096 employees, a 4.1 percent increase from 2019

Investments were 56.7 million euros

El Pozo Alimentación, a food products company which is part of Grupo Fuertes, reached the end of the 2020 financial year with a turnover of 1,392 million euros compared to 1,279 million in 2019. The company has increased its sales once again, with turnover growth of 8.9 percent, bolstered by good results abroad, which grew by 20 percent compared to the last financial year.

To improve the efficiency of its processes, the company has made new investments to the value of 56.7 million euros, dedicated to increasing the productive effectiveness of its facilities and to advancing its strategy based on talent, shared value creation, competitiveness, innovation and brand.

El Pozo Alimentación continues to improve its employment figures. The company’s average staff reached 5,096 employees, a 4.1 percent increase from the previous year. Moreover, it generates 30,000 indirect jobs directly related to its business activity.

ELPOZO is currently the most-consumed brand and is present in eight out of ten Spanish households, according to the ‘Brand Footprint’ ranking, the largest study of high-consumption brands based on real purchases, and holds this position for the sixth year running.

El Pozo Alimentación is committed to excellence and is a pioneer in healthy food in both fresh meat and elaborated and cured products. These are healthy and produced to the highest standards of food safety. It provides over 1,700 references in innovative, balanced and nutritious foods to meet consumers’ needs. Among the most significant launches over the past year are Legado Iberian, the Fuet with truffle, and the ELPOZO King Crunchy Chicken, among others.

It makes a great effort in research, with the objective of reaching new standards in animal protein for the elaboration of differentiated meat products. In this sense, the range of cured sausage products fortified with probiotics is of note, with a nutritional profile ideal to increase our vitality if consumed regularly.

Managing director of the company, Rafael Fuertes, indicates that “this organisation has shown, over its more than 65 years of history, that it is a chameleonic, versatile, agile and efficient company whose main objective is to seek customer satisfaction by providing healthy, safe and nutritious food”. He states that “the philosophy of our organisation is based on not resting content just to do it well, but rather to work to achieve excellence. To do so, our premise is to go beyond our comfort zone.”