ELPOZO foods are purchased by 73.6 percent of Spanish households, according to Kantar Worldpanel’s ‘Brand Footprint’ ranking

The ELPOZO brand is once again, for the eighth consecutive year, the most popular brand in Spanish households, according to the ‘Brand Footprint’ ranking prepared by the consultancy firm Kantar Worldpanel, the largest study of large consumer brands based on real purchases during the previous year. ELPOZO’s food products are purchased by 73.6 per cent of Spanish households; that is to say, it is the preferred food solution for families in our country.

The Spanish food company is ahead of Coca-Cola and has attained 110.8 million consumer contacts and a purchase frequency of 7.8. In addition, ELPOZO is the most chosen mass consumer brand in Extremadura, Castilla-La Mancha, Canary Islands, the Region of Murcia, Andalusia and Navarre.

The Brand Footprint 2023 study identifies the 50 most frequently purchased mass consumer brands in Spain. This report, which reflects household purchases, is based on consumer contacts, which are constructed from the number of purchasers of a brand and the frequency with which they buy it.

This year’s report reveals that the Top 50 brands have some common attributes: their commitment to innovation, investment in advertising, use of promotions, increased presence in regional retail chains, and online sales.

ELPOZO ALIMENTACIÓN is a pioneer and leader in healthy food within its sector, thanks to its permanent commitment to research and innovation. It collaborates with universities and scientific organisations throughout Spain in research projects to improve the health and wellbeing of the population. Its family origins, together with other representative strengths of the organisation such as innovation, its commitment to the brand, effort, commitment, job creation, traceability and food safety, have shaped the company’s DNA.