The company has developed a Digital Transformation Strategic Plan to promote efficiency, continual improvement and value creation

Grupo Fuertes, the holding company that includes ElPozo Alimentación, has incorporated Artificial Intelligence (AI) into its processes to consolidate its position as a technological leader in the FMCG market. The company has positioned itself as a benchmark in adaptation and leadership, focusing on technology and innovation to maintain and strengthen its position in the competitive FMCG sector.

Grupo Fuertes has developed an ambitious Digital Transformation Strategic Plan, designed to position the company as a pioneer and leader in business technology. This plan aims to integrate emerging technologies into its processes to promote efficiency, continuous improvement and value creation. The plan is in line with the company’s strategy and is focused on innovation, one of its key pillars.

Grupo Fuertes has now implemented robotics and artificial intelligence into a number of a processes throughout its value chain. In its sales division, it uses AI for demand prediction, customer clustering, predictive analysis and scenario creation. In operations, it applies advanced analytics, artificial vision, predictive maintenance and optimisation models. In the financial domain, it employs advanced analytics, learning models, automatic accounting and prediction models. Some of the AI technologies it has deployed include machine learning, neural networks, deep learning, document interpretation (OCR), image recognition, artificial vision, robotics and intelligent agents.

The innovative and non-conformist spirit of Grupo Fuertes is reflected in its latest project, which is focused on identifying opportunities for hyper-automation and exploring the additional benefits offered by generative AI.

In early 2024, the company performed an exhaustive analysis of 30 business areas and a total of 180 processes at ElPozo Alimentación and corporate services within Grupo Fuertes. From this study they identified a series of initiatives that were prioritised according to three primary criteria: value creation, implementation cost and return on investment, and speed of execution.

With this project, Grupo Fuertes not only intends to continue enhancing its processes, but also to maintain its technological competitive advantage. The ultimate goal is to offer innovative solutions that benefit society and consolidate its leadership and commitment to progress and business excellence.