Grupo Fuertes has become a sponsor of the social project ‘Poción de Héroes’ in the Region of Murcia, an initiative driven by the ATRESMEDIA Foundation, whose characters accompany the young patients with cancer during their treatment.

The project is being run in the Virgen de la Arrixaca Clinical University Hospital, Murcia, which has joined the other 12 centres throughout Spain.

When the child begins their treatment, the hospital team gives them a Catalogue of Heroes, in which they can choose their favourite character, from three boys (Muchacho Invisible, Guapo Kinético and Niño Elástico) and three girls (Chica Fuego, Señorita Muralla and Linda Rayo). Once chosen, the child will receive a suitcase full of powers from their favourite hero. That character will help the little ones fight against Villanus, the cancerous cell, giving them powers and accompanying them in treatment. From that moment, the chemotherapy becomes a ‘Poción de Héroes’.

The training of the professionals from the hospital and parents to apply this therapy is an important part of the project. The helpers to these training sessions include paediatric oncologists, nursing staff, psychologists, volunteers and parents of hospitalised children.

Grupo Fuertes is a business holding company which encompasses some twenty companies strategically organized in two large business areas, the agro – food area and the diversification area. The Company has more than 6,000 employees and supports different social responsibility initiatives in the cultural, sporting and health fields.