The values of self-improvement, sacrifice, perseverance, commitment, determination and companionship that the sportsman represents are in line with the company’s business philosophy

Spain’s top kayaking medallist, four-time world champion and three-time European champion, Saúl Craviotto, has just become the brand ambassador for AQUADEUS natural mineral water. With this partnership, the company reinforces its commitment to promoting healthy and active lifestyle habits to maintain a healthy life.

Craviotto, a true legend of sport in Spain, is an example of effort, hard work and perseverance, which makes him an inspiring figure. He has been kayaking practically since he was born, as his father was also a kayaker, and professionally since he was 15 years old.

This elite athlete also won the second edition of MasterChef Celebrity and, in 2018, was awarded the National Sports Award; he has written the cookbook ‘Las Recetas de Saúl Craviotto’ (The Recipes of Saúl Craviotto), as well as ‘4 años para 32 segundos. La recompensa del esfuerzo’ (4 years for 32 seconds. The reward for effort), in which he reveals his ‘triangle of success’: mind, body and social relations.

The values of self-improvement, sacrifice, perseverance, commitment, determination and companionship that the sportsman represents are in line with the company’s business philosophy.

AQUADEUS, renowned for the extraordinary quality of its water, considers Craviotto to be the perfect partner to convey its message of health and well-being. The collaboration between the two will focus on various initiatives aimed at promoting healthy lifestyle habits, such as physical exercise and proper hydration.

Aquadeus natural mineral water is an ideal resource for keeping well hydrated, thanks to its low sodium content (3.6 ml/l), making it perfect for athletes. This water preserves all the properties and qualities of the springs it comes from.

Maintaining adequate hydration while doing physical exercise favours the elimination of waste substances from the body, provides nutrients to muscle cells, provides support and structural lubrication to tissues and joints, activates essential enzymes to supply the energy needed by the body and also collaborates in the body’s thermoregulation processes.

In the social sphere, as a brand linked to sport, AQUADEUS’ values include support for grassroots sport, clubs and sporting events. The company also supports cultural initiatives that help to develop its brand identity.