The company renews its identity by implementing a strategy based on expansion and the EL POZO guarantee, the most-consumed brand in Spanish homes

PALANCARES ALIMENTACIÓN has renewed its corporate identity to align with its new business expansion strategy based on innovation and sustainability and incorporating the EL POZO guarantee, the brand most often consumed in Spanish homes.

With this global change of image, more modern and alive and reflecting the new times faced by the company, Palancares aims to make its products a benchmark for consumers as the best purchase option in its category, without forgetting to care for the surroundings in which we find ourselves.

Innovations of note include the incorporation of direct information messages to the consumer on the interior packaging that preserves the product, such as: 100% recyclable or easy release, or new package.

The objective of this change of image in all its food solutions is to turn PALANCARES ALIMENTACIÓN into a brand with great personality. Similarly, its slogan ‘Enjoy what’s good’ transmits to the consumer the relation that exists between its quality products and enjoying their life.

PALANCARES ALIMENTACIÓN, integrated into Grupo Fuertes, is dedicated to the production of cheeses and dairy products. Its artisan tradition allows it to produce a magnificent collection of cured, soft and fresh cheeses, and those with certified Denomination of Origin, such as Murcia al Vino (Murcia with wine) and Murcia Cured Cheese.

This company knows that innovation and know-how is the most effective formula for producing high-quality products. In this way, they work with pride and enthusiasm towards the goal of making their products a benchmark for consumers. In addition, they have the BRC and IFS certifications to endorse this demanding work.