The company is Spain’s leader in turkey production, fourth in Europe and tenth worldwide

This new brand was created to promote healthy, tasty and convenient eating

The agro-food company Procavi, which forms part of the Fuertes Group, has launched its own brand ‘Turkey Lovers’ for the commercialisation of a wide range of fresh turkey meat solutions, both natural and seasoned, in Spain and internationally.

Turkey Lovers meat is 100% Spanish and is made using the highest quality processes, complying with current Spanish and world standards.

Turkey Lovers was born out of observation. PROCAVI detected the need to incorporate a healthy and versatile product into the diet of the majority of consumers. Thus, profiles such as young families with small children, who are looking for suitable products for their family members, constitute an important target group. Add to that the elderly, people who want to extend their health by reaching old age in the best possible conditions, and people who take care of themselves and regard the incorporating of some sport and a healthy diet as a fundamental. Turkey Lovers was created for all of them.
With the creation of Turkey Lovers, Procavi expands its distribution channels by reaching the consumer directly with its own brand that offers solutions and makes the consumer’s daily life easier.

This brand is synonymous with guaranteed turkey meat and aims to create community among its consumers, as well as to ensure that they enjoy eating it. To this end, they have created the website www.turkeylovers.es, where a wide variety of recipes are suggested to discover new ways of trying the healthy turkey meat that this range comprises.

This new logo is endorsed by its sister brand ElPozo as a guarantee of the quality of the products it sells.

Healthy Approaches

Turkey Lovers includes ‘100% natural’ presentations with classic cuts such as whole or filleted turkey breast, turkey hams, legs of or whole turkeys, as well as more innovative proposals such as shoulder steaks, ragôut, thigh fillets or the tenderloin.

The BBQ line includes attractive skewers with varied dressings and fresh vegetables, such as the Andalusian-style turkey skewer or the garlic turkey chop.

In ‘Tiernísimos’, this brand offers meats such as ragôut with garlic, breast chop, fillets with different spices or sirloin. ‘Hamburgers’ includes a complete range of burgers made with natural vegetables.

The brand is completed with the kids’ line, which includes presentations such as mini-skewers, extra-thin steaks, breast strips, turkey crescents with vegetables, and mini-burgers.

Procavi has carried out an intense innovation project to respond to the needs of consumers with healthy and tasty products, which at the same time are convenient, practical and accessible.